Beyond the Content Brief

CMC Editorial is an independent content strategy agency built on more than 25 years of editorial and commercial experience. We work with global brands, specialist businesses, and nonprofit organizations on communication challenges that often extend well beyond traditional content marketing.

We bring an editorial perspective to work that often demands much more than writing. The first question isn't what content to produce, but what needs to happen for an organization to communicate more effectively.

Services
Close-up of a fountain pen with a gold nib, black body, and wooden grip resting on dark textured paper.

It starts with an idea. Perhaps an image. Maybe even a few words.

Get in touch

Richard Pattinson | Founder

Richard Pattinson brings more than 25 years of experience in editorial development, content strategy, and agency leadership. His career spans senior editorial management, hands-on writing and editing, and executive leadership, including serving as Editor-in-Chief and CEO of major digital content organizations. He founded CMC Editorial in 2017 to bring that experience directly to clients.

What our clients say:

  • “CMC Editorial is the equivalent of our in-house writer. The Edit team knows our business inside-out and constantly produces ideas for content that resonate with our target audience. The writing is compelling, the strategy is excellent, and the ROI is clear.”

    Head of Marketing, international web hosting firm

  • “While I don’t have a massive marketing budget, I do need to punch above my weight. The Edit team proposed, devised, and delivers a thought leadership strategy on my behalf that has helped me forge industry relationships I didn’t think possible.”

    CEO, mid-range technology firm

  • “As a multi-billion dollar organization, search engine visibility is a must. Through its strategy and content, CMC Editorial has helped us obtain top rankings for organic search terms that otherwise would have cost tens of thousands of dollars monthly in paid search.”

    Head of Content, S&P 100 company

  • CMC Editorial was founded on the belief that every organization deserves clear, compelling, and precise communication. We bring an expert editorial mindset to refine ideas, sharpen messages, and elevate brands—ensuring your content is not just good, but truly impactful.

  • At the heart of our work is a deep commitment to client care. We take the time to understand your vision, audience, and objectives, working as an extension of your team to elevate your message without losing your unique voice. Every organization benefits from an expert editorial partner, and at CMC Editorial, we ensure that your content isn’t just polished—it’s purposeful, persuasive, and positioned for success.

  • Whether it’s honing your brand voice, strengthening your thought leadership, or ensuring clarity and precision in every word, we work closely with you to craft content that truly reflects who you are and what you stand for. Our goal is to help you stand up with purpose, stand out in a crowded market, and connect with your audience in a way that builds trust, authority, and lasting impact.

Why CMC

Our Business

We help organizations create strategic, high-quality content that drives results. From developing content plans and producing compelling articles to designing polished visuals and offering expert advice, we ensure every piece supports your goals and strengthens your brand.

Our Expertise

flywheel of integrated services

 FAQs

  • CMC Editorial is a leading content marketing consultancy that helps global brands build influence and drive results through strategic, editorially-led content. Our team of expert content marketing consultants brings together writers, editors, strategists, and designers to craft campaigns that boost impressions, improve click-through rates, and elevate brand messaging. From thought leadership to implicit marketing, we focus on content that connects, converts, and climbs the search rankings.

  • Our approach to content marketing consulting starts with the belief that writing is thinking. We don’t just produce content—we refine it through strategic insight, original storytelling, and editorial precision. Whether it's SEO-driven blog content, high-impact white papers, or integrated implicit marketing campaigns, we ensure your message is clear, consistent, and positioned for maximum visibility.

  • CMC is led by Richard Pattinson, an experienced editorial director with a background in building content marketing teams across North America and Europe. Our leadership team is grounded in deep editorial expertise and specializes in editorial content strategy, ensuring your content isn’t just created—it’s orchestrated with purpose, clarity, and measurable results.

  • Our content marketing consultants offer end-to-end support, including content strategy consulting, brand messaging, SEO content creation, editorial design, and thought leadership development. Whether you're looking for a full content marketing consultation or need to scale production with consistency, we partner with you to deliver content that ranks well—and reads even better.