There’s no short-cut to becoming a thought leader. However, there are some general principles that can help you recognize thought leadership and elevate your own content to the same status.

As a writer, an outline is your most effective tool for structuring content. The outline is your map; it shows which points go where, and allows you to insert research seamlessly into your work.

Writing is more than communication: it’s a type of thinking. By writing more clearly, you can sharpen the ideas your writing expresses.

You run an in-house agency for a brand. You understand the value of high-quality editorial content—magazine-style interviews, executive ghostwriting, e-books—for content marketing. But how well can your in-house team handle the work?

Ghostwriting is not only a great way to get your senior executives noticed on behalf of your company. Creating editorial content attributed to your senior leadership helps drive awareness of their voice and ideas.

Why is trust, or the absence of it, so powerful in marketing? Why do we trust one person or one brand, but not another? And what does this tell us about effective marketing?

A well-written piece of content isn’t just a one-off affair. It’s a long term investment which can help your brand for years to come. Remember the three R's—Refresh, Repurpose, Review—and you will stay in good shape.

Since its first use in 1906, the PR press release has remained relevant. While technology has changed, the basic dynamic between business, PR professionals, and journalists remains the same.

At its best, jargon can make thoughts clearer and more specific. When overused, it can make written content harder to process, alienating the reader. Here are some tips on when and how one should use jargon.

Implicit marketing influences customers with a bit of subtle messaging. By avoiding heavy handed product praise and putting more emphasis on the mindset of the purchaser, it can address consumer concerns more deeply.

Even with an artificial mind at your fingertips, there’s no shortcut to quality. Here’s how to leverage AI for research-driven content without cutting corners.

Business blogging ideas can help your company navigate challenging times and confidently position your company for the future.