Corporate blogging remains a surefire way to promote your business and advance your thought leadership. Here are seven benefits of blogging regularly.

You run an in-house agency for a brand. You understand the value of high-quality editorial content—magazine-style interviews, executive ghostwriting, e-books—for content marketing. But how well can your in-house team handle the work?

A humanities degree requires students to understand, synthesize, and creatively reflect upon a wide range of sources. By attending to the human element in writing, humanities graduates often have a knack for creating well-presented and impactful content.

Why is trust, or the absence of it, so powerful in marketing? Why do we trust one person or one brand, but not another? And what does this tell us about effective marketing?

What do developing legal frameworks around the globe have to say about the thorny question of copyright and generative AI?

When tasked with an assignment, a content writer is responsible for giving the content the attention it deserves. But what does the writing process look like and how long should it take?

Even with an artificial mind at your fingertips, there’s no shortcut to quality. Here’s how to leverage AI for research-driven content without cutting corners.

Ghostwriting is not only a great way to get your senior executives noticed on behalf of your company. Creating editorial content attributed to your senior leadership helps drive awareness of their voice and ideas.

Where generative AI really shines is in meeting the need for speed. But the human writer and editor needs to stay firmly in the driver's seat.

A well-written piece of content isn’t just a one-off affair. It’s a long term investment which can help your brand for years to come. Remember the three R's—Refresh, Repurpose, Review—and you will stay in good shape.

ChatGPT is sophisticated at text generation. But does it understand what it writes and what might this mean for the technology?

As spending on content continues to increase as a proportion of marketing budgets, businesses need to get smarter at reviewing and assessing the value of content and the effectiveness of their content expenditure.