Content is everywhere. But what is it? In this article we will explore what “content” means. This can give deeper insight into the nature of content marketing, and how it compares to related notions, such as advertising.

What is your organization’s core message? If you had to distill into one sentence what you want to convey to your customers, what would that sentence be?

Implicit marketing influences customers with a bit of subtle messaging. By avoiding heavy handed product praise and putting more emphasis on the mindset of the purchaser, it can address consumer concerns more deeply.

From conventional handwriting and pressing keys on a keyboard to employing speech-to-text programs, is there an optimal way to write?

When tasked with an assignment, a content writer is responsible for giving the content the attention it deserves. But what does the writing process look like and how long should it take?

ChatGPT is sophisticated at text generation. But does it understand what it writes and what might this mean for the technology?

A humanities degree requires students to understand, synthesize, and creatively reflect upon a wide range of sources. By attending to the human element in writing, humanities graduates often have a knack for creating well-presented and impactful content.

The process of content creation for commercial purposes requires vision and organization. It requires investment and patience. It requires consistency of approach. And it requires time.

AI text generators are powerful tools which can answer questions, write essays, and summarize text. Like any tool, to use it effectively you need to know what it can and cannot do.

Blog posts are getting longer. While long-form content is sometimes necessary, don’t overlook short-term content. Pithy posts can translate to tighter messaging.

Having a content roadmap is essential for reliable output. With a bit of planning, you’ll find that being intentional about your content workflow can help free up time to get more done.

Since its first use in 1906, the PR press release has remained relevant. While technology has changed, the basic dynamic between business, PR professionals, and journalists remains the same.