Implicit marketing influences customers with a bit of subtle messaging. By avoiding heavy handed product praise and putting more emphasis on the mindset of the purchaser, it can address consumer concerns more deeply.

As a writer, an outline is your most effective tool for structuring content. The outline is your map; it shows which points go where, and allows you to insert research seamlessly into your work.

Business blogging ideas can help your company navigate challenging times and confidently position your company for the future.

Writing is more than communication: it’s a type of thinking. By writing more clearly, you can sharpen the ideas your writing expresses.

Content is everywhere. But what is it? In this article we will explore what “content” means. This can give deeper insight into the nature of content marketing, and how it compares to related notions, such as advertising.

Corporate blogging remains a surefire way to promote your business and advance your thought leadership. Here are seven benefits of blogging regularly.

You run an in-house agency for a brand. You understand the value of high-quality editorial content—magazine-style interviews, executive ghostwriting, e-books—for content marketing. But how well can your in-house team handle the work?

A humanities degree requires students to understand, synthesize, and creatively reflect upon a wide range of sources. By attending to the human element in writing, humanities graduates often have a knack for creating well-presented and impactful content.

Why is trust, or the absence of it, so powerful in marketing? Why do we trust one person or one brand, but not another? And what does this tell us about effective marketing?

A well-written piece of content isn’t just a one-off affair. It’s a long term investment which can help your brand for years to come. Remember the three R's—Refresh, Repurpose, Review—and you will stay in good shape.

When tasked with an assignment, a content writer is responsible for giving the content the attention it deserves. But what does the writing process look like and how long should it take?

As spending on content continues to increase as a proportion of marketing budgets, businesses need to get smarter at reviewing and assessing the value of content and the effectiveness of their content expenditure.