Maintaining a blog is a labor of love. But like any affair of the heart, your blog needs close attention to succeed.

There’s no short-cut to becoming a thought leader. However, there are some general principles that can help you recognize thought leadership and elevate your own content to the same status.

Since its first use in 1906, the PR press release has remained relevant. While technology has changed, the basic dynamic between business, PR professionals, and journalists remains the same.

Implicit marketing influences customers with a bit of subtle messaging. By avoiding heavy handed product praise and putting more emphasis on the mindset of the purchaser, it can address consumer concerns more deeply.

As a writer, an outline is your most effective tool for structuring content. The outline is your map; it shows which points go where, and allows you to insert research seamlessly into your work.

Business blogging ideas can help your company navigate challenging times and confidently position your company for the future.

Writing is more than communication: it’s a type of thinking. By writing more clearly, you can sharpen the ideas your writing expresses.

Content is everywhere. But what is it? In this article we will explore what “content” means. This can give deeper insight into the nature of content marketing, and how it compares to related notions, such as advertising.

Corporate blogging remains a surefire way to promote your business and advance your thought leadership. Here are seven benefits of blogging regularly.

You run an in-house agency for a brand. You understand the value of high-quality editorial content—magazine-style interviews, executive ghostwriting, e-books—for content marketing. But how well can your in-house team handle the work?

A humanities degree requires students to understand, synthesize, and creatively reflect upon a wide range of sources. By attending to the human element in writing, humanities graduates often have a knack for creating well-presented and impactful content.

Why is trust, or the absence of it, so powerful in marketing? Why do we trust one person or one brand, but not another? And what does this tell us about effective marketing?