Thinking Content
Musings on strategic content creation.
How the Means of Writing Affects Work Flow
From conventional handwriting and pressing keys on a keyboard to employing speech-to-text programs, is there an optimal way to write?
Charting a Course for Your Content Plan
Content creates a momentum of its own, and can easily become an endless swirl of ideas and requests. To avoid being overwhelmed, you need to harness the power of saying no.
How To Write A Speech: Power Through Structure
How to write a speech? It’s no secret: behind every great speech lies careful preparation. From knowing your audience to fine-tuning speech structure, here are some points to keep in mind to write speeches effectively.
Using Jargon: When, Where, and Why
At its best, jargon can make thoughts clearer and more specific. When overused, it can make written content harder to process, alienating the reader. Here are some tips on when and how one should use jargon.
Avoiding Blogger Heartache: Setting up a Content Brief
Maintaining a blog is a labor of love. But like any affair of the heart, your blog needs close attention to succeed.
Elevating Your Writing to Thought Leadership Content
There’s no short-cut to becoming a thought leader. However, there are some general principles that can help you recognize thought leadership and elevate your own content to the same status.
The Continued Relevance of the PR Press Release
Since its first use in 1906, the PR press release has remained relevant. While technology has changed, the basic dynamic between business, PR professionals, and journalists remains the same.
Implicit Marketing As A Strategic Middle Road
Implicit marketing influences customers with a bit of subtle messaging. By avoiding heavy handed product praise and putting more emphasis on the mindset of the purchaser, it can address consumer concerns more deeply.
The Art of the Content Outline: From Pre-Writing to Production
As a writer, an outline is your most effective tool for structuring content. The outline is your map; it shows which points go where, and allows you to insert research seamlessly into your work.
Business Blog Ideas for Uncertain Times
Business blogging ideas can help your company navigate challenging times and confidently position your company for the future.
Why Writing is Thinking
Writing is more than communication: it’s a type of thinking. By writing more clearly, you can sharpen the ideas your writing expresses.
What Is The “Content” In “Content Marketing”?
Content is everywhere. But what is it? In this article we will explore what “content” means. This can give deeper insight into the nature of content marketing, and how it compares to related notions, such as advertising.