Thinking Content

Musings on strategic content creation.

Alexander Yates Alexander Yates

Charting a Course for Your Content Plan

Content creates a momentum of its own, and can easily become an endless swirl of ideas and requests. To avoid being overwhelmed, you need to harness the power of saying no.

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CMC Editorial CMC Editorial

How To Write A Speech: Power Through Structure

How to write a speech? It’s no secret: behind every great speech lies careful preparation. From knowing your audience to fine-tuning speech structure, here are some points to keep in mind to write speeches effectively.

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Alexander Yates Alexander Yates

Using Jargon: When, Where, and Why

At its best, jargon can make thoughts clearer and more specific. When overused, it can make written content harder to process, alienating the reader. Here are some tips on when and how one should use jargon.

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CMC Editorial CMC Editorial

Implicit Marketing As A Strategic Middle Road

Implicit marketing influences customers with a bit of subtle messaging. By avoiding heavy handed product praise and putting more emphasis on the mindset of the purchaser, it can address consumer concerns more deeply.

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Alexander Yates Alexander Yates

Why Writing is Thinking

Writing is more than communication: it’s a type of thinking. By writing more clearly, you can sharpen the ideas your writing expresses.

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Almosow Free Almosow Free

What Is The “Content” In “Content Marketing”?

Content is everywhere. But what is it? In this article we will explore what “content” means. This can give deeper insight into the nature of content marketing, and how it compares to related notions, such as advertising.

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