Thinking Content

Musings on strategic content creation.

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What Is The “Content” In “Content Marketing”?

Content is everywhere. But what is it? In this article we will explore what “content” means. This can give deeper insight into the nature of content marketing, and how it compares to related notions, such as advertising.

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Alexander Yates Alexander Yates

10 Ways That Humanities Advance Content Marketing

A humanities degree requires students to understand, synthesize, and creatively reflect upon a wide range of sources. By attending to the human element in writing, humanities graduates often have a knack for creating well-presented and impactful content.

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Alexander Yates Alexander Yates

GenAI: Copyright or Copywrong?

What do developing legal frameworks around the globe have to say about the thorny question of copyright and generative AI?

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CMC Editorial CMC Editorial

Time Management and Writing

When tasked with an assignment, a content writer is responsible for giving the content the attention it deserves. But what does the writing process look like and how long should it take?

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Richard Pattinson Richard Pattinson

The Value of Content: A Framework for Your CFO

As spending on content continues to increase as a proportion of marketing budgets, businesses need to get smarter at reviewing and assessing the value of content and the effectiveness of their content expenditure.

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Alexander Yates Alexander Yates

Charting a Course for Your Content Plan

Content creates a momentum of its own, and can easily become an endless swirl of ideas and requests. To avoid being overwhelmed, you need to harness the power of saying no.

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CMC Editorial CMC Editorial

How To Write A Speech: Power Through Structure

How to write a speech? It’s no secret: behind every great speech lies careful preparation. From knowing your audience to fine-tuning speech structure, here are some points to keep in mind to write speeches effectively.

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