Thinking Content
Musings on strategic content creation.
Thought Leadership and the Benefits of Corporate Blogging
Corporate blogging remains a surefire way to promote your business and advance your thought leadership. Here are seven benefits of blogging regularly.
What Is The “Content” In “Content Marketing”?
Content is everywhere. But what is it? In this article we will explore what “content” means. This can give deeper insight into the nature of content marketing, and how it compares to related notions, such as advertising.
10 Ways That Humanities Advance Content Marketing
A humanities degree requires students to understand, synthesize, and creatively reflect upon a wide range of sources. By attending to the human element in writing, humanities graduates often have a knack for creating well-presented and impactful content.
GenAI: Copyright or Copywrong?
What do developing legal frameworks around the globe have to say about the thorny question of copyright and generative AI?
Time Management and Writing
When tasked with an assignment, a content writer is responsible for giving the content the attention it deserves. But what does the writing process look like and how long should it take?
AI At Work: Generative AI and Commercial Writing
Where generative AI really shines is in meeting the need for speed. But the human writer and editor needs to stay firmly in the driver's seat.
Does ChatGPT Understand What It Writes?
ChatGPT is sophisticated at text generation. But does it understand what it writes and what might this mean for the technology?
The Value of Content: A Framework for Your CFO
As spending on content continues to increase as a proportion of marketing budgets, businesses need to get smarter at reviewing and assessing the value of content and the effectiveness of their content expenditure.
How the Means of Writing Affects Work Flow
From conventional handwriting and pressing keys on a keyboard to employing speech-to-text programs, is there an optimal way to write?
Charting a Course for Your Content Plan
Content creates a momentum of its own, and can easily become an endless swirl of ideas and requests. To avoid being overwhelmed, you need to harness the power of saying no.
How To Write A Speech: Power Through Structure
How to write a speech? It’s no secret: behind every great speech lies careful preparation. From knowing your audience to fine-tuning speech structure, here are some points to keep in mind to write speeches effectively.
Avoiding Blogger Heartache: Setting up a Content Brief
Maintaining a blog is a labor of love. But like any affair of the heart, your blog needs close attention to succeed.